You will submit the last
portion of your draft business development plan for your company, covering the
specific opportunity assessment along with the trends and discussion on sustainability.
This plan will be based on the results of Milestones One and Two in that it
will consider that past forces of market change and the current capabilities
and limitations of the company. This plan will align the company’s efforts to
exploiting intrapreneurial opportunities as well as entrepreneurial
opportunities, depending on the company’s capabilities. The plan should reflect
consideration of potential future impacts on these plans such as changes in the
economy, market position, technology innovation, or sociopolitical factors.
Specifically, the
followingcritical elementsmust be addressed:
1.
Entrepreneurial
Opportunities:Develop a list of entrepreneurial opportunities outside the
confines of the company you selected. Each opportunity in your list should have
supporting rationale based on your market domain evaluation and PEST analysis.
2.
Entrepreneurial Assessment:Select
one entrepreneurial opportunity from your list to assess. How viable is the
opportunity? Your response should be supported with evidence from your market
domain evaluation and PEST analysis.
3.
Trends:Evaluate
key trends affecting the global business environment of your selected market
domain. These could be geographic, political, or societal trends, or they could
be trends specific to your market domain.
4.
Impact on Opportunities:Determine
how these trends will impact the development of your selected intrapreneurial
and entrepreneurial opportunities.
5.
Impact on Sustainability:Determine
how these trends will affect the sustainability of your selected company. Which
trends could be used to improve
sustainable business
operations?
Guidelines
for Submission:Your paper must be submitted as an 8-10-page APA-style Word
document with double spacing, not counting the cover page and reference page.
It must be in 12-point Times New Roman font, with one-inch margins and at least
three authoritative sources cited in APA format.
