Unit 6 Research Paper
Directions
Select a product of which you will export to a foreign country.
After your product is chosen, decide on a foreign country to which you
will export. In developing your Export Business Plan, you will
present the following information: I. Purpose – why has the plan been
written
II. Table of Contents
III. Executive Summary – this is short and concise and
covers the
principal points of the report and is prepared after the
plan has been written
IV. Introduction – what product and foreign country
did you select and
why
V. Situational Analysis – describe the product to be
exported
VI. Country History – present a brief history of the
country as it relates
to its origins and trade history
VII. Cultural Overview – what are the norms,
practices, social structure, etc. that may aid (or hinder) the reception of
your product
– Consumer attitudes toward product – Educational
levels – ability to comprehend instructions, ability to use product
– Languages – labels, instructions VIII. Political Environment –
present an overview of the governance structure of the country along with any
legal-political forces
– Certain features required or prohibited – Label and
packing requirements
IX. Export Marketing Plan – present long and
short-term goals, characteristics of an ideal target market for your product
given the
country selected, market screening
X. Economic Development – how developed is the country
and how will
this influence the success of your product – Purchasing
power – Wages – Infrastructure
XI. Summary
For further detail regarding the components of your Export
Business Plan, please see pages 363-364 and 390 of our text.
Your paper is to be a minimum of 5 pages in length and
be in APA formatto include:
Include in-text citations for each thought that is not
your own· The first line of
each paragraph should be indented 1/2 inch· Paragraphs
with a minimum of 3 sentences· 1
inch margins· Two
spaces after punctuation· Double-spaced
lines· Times New Roman
12-point font· The
use of headings and subheadings·
(information derived from another source)
A reference (or works cited) page·
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