Case Analysis: “Gillette: Why
Innovation May Not Be Enough”
This Week’s Case
“Gillette:
Why Innovation May Not Be Enough”
After reading, reviewing,
analyzing and evaluating the case study, pretend you are the Executive
Marketing Director for Gillette. Write a script for a presentation
that will be give to shared with the newly formed New Product Development Team,
be sure to cite at least two outside sources to back up your arguments. Your
presentation should address the following questions (at a minimum). Feel free
to include insights gleaned from our study of marketing analysis so far.
1. Present an evaluation of the history of Gillette.
Explain and summarize their competition, innovation and razor wars.
2. What actions would you present and suggest to the
new product development team to help maintain its dominance in the shaving
market?
3. Evaluate and present what products, pricing and
strategies you would recommend to the team for consideration over the next 5
years.
The
requirements below must be met as you write the script for your presentation :
· Write between 750 – 1,250 words (approximately 3 –
5 pages) using Microsoft Word in APA style.
· Use font size 12 and 1” margins.
· Include cover page and reference page.
· At least 80% of your paper must be original
content/writing.
· No more than 20% of your content/information may
come from references.
· Use an appropriate number of references to support
your position, and defend your arguments. The following are examples of primary
and secondary sources that may be used, and non-credible and opinion based
sources that may not be used.
·
1. Primary sources such as, government websites (United States Department of Labor Bureau of Labor Statistics, United States Census Bureau, The World Bank, etc.), peer reviewed and scholarly
journals in EBSCOhost and Google Scholar.
2. Secondary and credible sources such as CNN Money, The Wall Street Journal,
trade journals, and publications in EBSCOhost.
3. Non-credible and opinion based sources such as,
Wikis, Yahoo Answers, eHow, blogs, etc. should not be used.
· Cite all reference material (data, dates, graphs,
quotes, paraphrased statements, information, etc.) in the paper and list each
source on a reference page using APA style
