Students
will be expected to analyze a (global) FORTUNE 500 company and submit a five
page strategic audit paper that describes the case issues, alternatives and
your recommendations for significantly increasing company performance. The
company must be one of the following: Nestle, Proctor & Gamble, Google,
Starbucks, Merck, Apple, or Dell. A useful content and format template for this
strategic management audit/case study is outlined in the Strategic Audit
Project link together with other information that will assist you complete this
assignment.
The paper
should include a half-page executive summary, and apply concepts, principles
and techniques learned in our strategic management course, including
environmental and industry analysis, SWOT analysis, key issue analysis,
alternative strategies, and conclusions and recommendations, as illustrated in
the Strategic Audit template.
The
purpose of the Strategic Audit is to identify key problems/opportunities and to
formulate at least one mission-directed Corporate or Business Unit strategy
based on the company’s external political, legal, technology, and
socio-economic forces; its internal resources and organizational factors; and
its global set of industry and competitive threats and opportunities. The analysis-based
strategy could, for example, result from the implications of an important
contemporary business trend such as outsourcing or supply chain innovation,
information technology advances, cultural change, merger/acquisition,
globalization, or other related factors that could significantly impact company
performance
