•A key component of strategic analysis and planning is
the assessment of a company’s competitive advantage (referred to by some as
competitive position). In the article by Michael Porter in this week’s
Readings, he identifies five potential sources of competitive strength or
vulnerability:
•Existing level of competitive rivalry in the industry
•Buyer bargaining power
•Supplier bargaining power
•Threat of substitute products
•Threat of new entrants
•Porter’s Competitive Forces model is an extension of his
earlier work on strategy (Porter, M. E., 1996).
•For this Assignment, use this week’s resources and any
outside appropriate resources to prepare a competitive analysis for an existing
product and complete the following:
•Imagine that you are asked to provide a presentation on
an organization’s competitive advantage to the organization’s board. To choose
an organization, you may select your own or one with which you are familiar.
•Submit by Day 7 a PowerPoint
presentation (9–12 slides excluding title and reference slides, consistent with
APA guidelines) that examines the competitive advantage of your chosen
organization. Include the following:
•Describe the target market and apparent marketing mix of
your chosen organization.
•Conduct a five forces analysis for the selected
organization.
•Choose a competitor for the selected organization and
conduct a five forces analysis for the chosen competitor.
•Finally, evaluate which of the two organizations has the
competitive advantage using your five forces analyses. Be sure to identify any
leverage or advantages that your organization has in relation to the chosen
competitor. Use facts from the two analyses to support your conclusion.
•Be sure to use the Notes view in PowerPoint to provide
your analysis, assessment, evidence, or examples relevant to each slide.
•Refer to the Week 2 Assignment Rubric for specific
grading elements and criteria. Your Instructor will use this Rubric to assess
your work.
