Writers Den

This assignment has you complete
two parts of a strategic business plan. To see how those parts fit into a full
business plan, clickherefor astrategic business plan outline.

Part I –
Analysis of the External Environment

As part of the Strategic
Business Plan, you have been asked to:

·
Identify and analyze the major driving forces for change in the
external environment of the motorcycle industry.

·
Analyze the dynamics of competition using Porter’s Five Forces
Model of Competition. Correctly assess the dynamics of competition.

·
Provide at least three statistics about the size of the
motorcycle industry such as revenue, growth rate, number of units sold by
manufacturer/country, etc.

·
Summarize the strategic issues firms in this industry face and
identify their biggest threats.

This section should be titled
“The Analysis of H-D’s External Environment.”

Part II –
Internal Environment Analysis

Financial

Gather the financial
information necessary to do a complete ratio analysis and the Balance Score
Card (BSC) key metrics information.

If you were going to create a
BSC, what would be the key metrics you would measure in each of the four BSC
areas:

·
Financial

·
Customer

·
Internal Business Process

·
Learning and Growth

Perform a ratio analysis using
H-D’s five-year financial performance. Interpret the meaning of the ratios and
financial performance.

This section should be titled
“The Analysis of H-D’s Current Strategy: Two Views.” Be sure to
include the ratio analysis. You may also include other graphics to support your
narrative.

Competitors

Based on your analysis, you
must decide which two competitors present the biggest competitive threat to
H-D.

Perform a financial ratio
analysis for the competitors after looking at trends in financial performance
over five years, and compare the trends to industry averages.

Be sure you have a clear ranking
of the industries’ competitors.

This section should be titled
“Competitor Analysis.” Be sure to include the financial ratio analysis.
You may also include other graphics to support your narrative.

This assignment should be 4 to 8 pages in length.

Assignment 2 Grading Criteria

	Maximum Points
External environment analysis: driving forces, dynamics of competition, and at least three statistics about the size of the industry.	15
Summarized strategic issues faced by the industry and identifed their biggest threats.	20
Performed a financial ratio analysis using H-D’s five-year financial performance and interpreted the ratios—see the text for which ratios to perform. Concluded how well the firm’s strategy is working.	20
Created a hypothetical BSC for H-D after selecting which measures you believe are important in the four areas: serving customers, improving processes, learning, and growth and financial performance.	15
Performed a ratio analysis of the financial performance of two competitors and compared them to H-D. Developed a Word document entitled “The Analysis of H-Ds Current Strategy: Two Views,” which includes analysis of your findings.	15
Developed the documents that include analysis of your findings. Justified ideas and responses by using appropriate examples and references from texts, Web sites, and other references or personal experience. Followed APA rules for attributing sources.	15
Total:	100