For this week’s discussion, surf the
web or local dining options and post an example of a theme restaurant.
You can post a video or a link to the actual restaurant. Post early in
the week, as each one of you must post a
different restaurant than your classmates (You may
“bookmark” your restaurant at the start of the week, but any
bookmarked restaurants are fair game after Wednesday, meaning if you claim a
concept, but fail to post before Thursday, that concept can be claimed by a
classmate).
When identifying your
example, provide an analysis of that restaurant. Describe the theme and
how the decor, menu offerings, and staff enhance or detract from that
theme. Identify the target market and explain how the theme and the
marketing create appeal for that target market. Remember, a target market is
very specific. Utilize some outside research to determine what a
restaurant target market is and be specific with your answer, using those sources
to support your conclusions.
Finally, state whether or not you would like to visit this restaurant and why
or why not.
For the ongoing discussion and response posts, discuss whether you think the
featured restaurant will be successful for the long term and why or why
not. Are theme restaurants in general successful? Is there any
particular geographic location that they seem to work better than others?
Why?
