- Using Exhibit 2-4 in the textbook, how would you describe Uber’s culture?
- Explain the difference between a strong and weak culture. Hint: Review Chapter 2 in the textbook.
- As we saw with Zappos, a strong culture can be a powerful source of competitive advantage. Strong cultures can increase productivity, quality, morale, innovation, etc. But, other things being equal, does a strong culture always produce the best organizational performance? Explain. Hint: Does Uber have a strong culture?
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