Answer the following essay
questions using a minimum of three sources for each response.
Your paper should be at least
three pages in length and use APA style guidelines.
You are CEO of ABC Washing
Machine Company, and you want to market front load washers and dryers in the
Czech Republic. Taking into consideration the mean income for this country is
around 20,000 USD, how would you market front load washers/dryers?
Your response should include:·
·
economic, legal, and political
concerns;·
·
product differentiation and
alteration strategies;·
·
marketing mix strategies
(price, promotion, and place);·
·
explain each of the staffing
approaches; and·
·
discuss the advantages and
disadvantages of each approach and provide examples of each one.
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