You selected a product/service
and you’ve identified a target audience. Now, it’s time to define the specific
details of your offering! This is a two-part assignment, so please be sure you
complete both parts!
You will create a ½ page
concept statement for your new product. Concept statements are useful during
the research phase as a means to obtain feedback on a new product idea from
potential consumers before bringing the product to market. The concept must
include the following key information:
·
Headline
o
This can be as simple as
“Introducing XYZ Product!”
·
Product Description
o
Include a short statement
describing the key features of your product.
·
Value proposition
o
What value does your
product/service commit to deliver to consumers
o
What are the key benefits of
using your product or service?
o
What problem does your
product/service help consumers to solve?
·
“Reason to believe”
o
Why should consumers believe
that your product will deliver the value it promises? (Be sure to provide facts
here, not “fluffy” language!)
·
Suggested retail price
·
Image/Product shot that best
represents your product or service (Integrate basic visual elements such as
word art, clip art, or other images optional).
·
Along with your concept
statement, you should submit a 1-page summary that explains the rationale for
each component in the statement (e.g. why you included certain product
features, why the specified price was chosen, why the key benefits highlighted
are the most important ones, etc.)
·
Make sure to include an APA
formatted title page. UseNoodleBib to document your sources and to complete your APA formatted reference
page and in-text citations
Your final assignment should
be proofread for correct spelling, grammar, and punctuation. Please remember to
follow APA guidelines for in-text citations and a reference page for all
written assignments
