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Resources: Managing a Crisis Using Public Relations
simulation

Complete the simulation.

Write a 1,050- to 1,400-word summary answering the
following questions:

·
What does proactive planning
mean?

·
What feedback mechanism should
public relations develop in this situation?

·
What is an ineffectual way of
deploying this plan? Provide two examples of whatnot to do in this situation.

·
When is a proactive crisis
management plan needed? And why?

·
When does public relations
utilize reactive crisis management? What role does public relations play in
reactive crisis management?

Format your summary consistent with APA guidelines.

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