Market Research
*Secondary data research case: A marketing research company is seeking information for its client on the following items. Please perform a secondary data research, describe what information you get, the difficulties you encounter (e.g., disadvantages), and list your data sources.
1. Expenditures of the 30-40 age group in the Great Toronto Area on non-essential items (like dining, travel, entertainment, etc.).
2. What media do these people use/read and how do the media affect their decision making process?
3. What are the popular places they travel for vacations?
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