MARKETING MIDTERM PAPER
Identify a product or service that has been successful.
Company History
Product History
Features, Niche , Benefits
Competition
What is their marketing plan?
Target market, segmentation, distribution, pricing strategies, promotional tactics,
Advertising tactics, ( print, radio, magazines, newspapers, social media..etc..etc..)
Sales history..
International ??
Product innovation..
Your analysis of what they have been doing in terms of marketing strategy?
Recommendations moving forward??
6 plus pages , double spaced, 1 inch margins, cover page , cites sources .
Utilize marketing terms, interpret your data.
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