Marketing of Salsa
Determine : 1) the name of the
product, 2) the target market demographics, 3) the Unique Selling Properties,
4) any special / unique packaging, 5) whether you’re rolling it out locally,
regionally or nationally and where. 6) Will you have a spokesperson?.Who will
you choose?
Determine a promotional budget and
if you have any strategic partners (identify them).
Then develop the 4 Ps of the
marketing mix. Remember that the three legs of promotion are advertising, PR
and sales promotion.
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