Marketing Plan and Initial Sales Promotion Schedule
Product description:
The “Tint When You Need It” product can be a new
line that could expand the availability of products for Transitions Optical.
This product can be expanded to industries such as the automobile industry,
housing, and commercial building markets. In the automobile industry the
windows could tint during the day when the sun is reducing the visibility and
the glass would not have tint during nighttime driving conditions.
This technology will be beneficial in the urban areas of the
southern portion of the United States. In these areas, the “Tint When You
Need It” glass could be installed in high-rise commercial buildings to
provide tint throughout the day and clear glass at night. Our customers would
experience a reduction in cooling costs over the life of the product and still
be able to enjoy the city’s skyline at night.
