Running Head: CHANGE MODEL
Assume you are
the Sales and Marketing Director for Sea
Treasures, a small group of well-known retail stores specializing
in exotic sea life and high-end accessories for aquariums. The
company has been in business for over 50 years, but the customer base is
shrinking, sales are slow, and you are faced with reducing staff and closing
stores. Sea Treasures will be out of business within a year if
innovative and creative changes are not made quickly. After many
months, you have finally been able to convince the owner that the only way to
sustain the business and increase revenue is to create an Internet Website to
sell the large inventory of aquarium decorator items (currently gathering dust
in a costly warehouse) . This will be a short-term, small scale
change. Six months later, you will expand the Website to sell live sea
creatures such as tropical fish and small sea turtles online, which is a
long-term, large-scale change.
You face
many challenges in this transformational change initiative, beginning with
strong employee resistance, new technology, and shipping methods. Many
small businesses have been faced with these same issues, and have made the
transition successfully. Consider the humble beginnings of Amazon, and look
where they are today. Selecting the best change model for this business,
and implementing it step by step provides the foundation for creating an
exciting new company.
In 3 – 5
pages, explain which change model you would follow for the short-term change
and which you would follow for the long-term change. Provide rationale
for your decision and discuss the effects that these changes would have on the
employees, managers, and executives within the organization. Include at
least three references and follow standard APA formatting for your paper.
