Select an
organization and prepare a strategic plan to grow the business over the next
three years. Your strategic plan must include the following:
·
Describe your organization’s
history, products, and major competitors.
·
Explain the current situation
of the organization in the market.
·
Conduct a SWOT analysis
(strengths, weaknesses, opportunities and trends) to determine areas that offer
opportunities for change.
·
Choose at least three areas
from your SWOT analysis and explain why the areas you have chosen are essential
to your strategic plan. Use theories and examples from your text and additional
sources to support your rationale.
·
Explain your method to measure
the success of your strategic plan.
Your paper
must be eight to ten pages in length (excluding the title and reference pages)
and formatted according to APA style guidelines as outlined in the Ashford
Writing Center. In addition, you must use at least three scholarly sources, in
addition to the text. Remember to incorporate information that you have learned
from this course as well as your personal experience.
Your Final Project
·
Must be eight to ten
double-spaced pages in length and formatted according to APA style as outlined
in the Ashford Writing Center.
·
Must include a title page with
the following:
o Title
of paper
o Student’s
name
o Course
name and number
o Instructor’s
name
o Date
submitted
·
Must include an introductory
paragraph with a succinct thesis statement.
·
Must address the topic of the
paper with critical thought. If possible, provide the context of a first-person
experience where you saw this academic concept in operation.
·
Must conclude with a
restatement of the thesis and a conclusion paragraph.
·
Must use APA style as outlined
in the Ashford Writing Center to document all sources.
·
Must include a separate
reference page that is formatted according to APA style as outlined in the
Ashford Writing Center.
