- When taking a company global, a specific plan needs to be used. This plan should include items such as economic, legal, political, social systems, staffing, monetary systems, and entry modes.
- Prepare a 7 to 10 page business report that combines your research efforts throughout the course and outlines a global strategy for your selected business. Your report should include:
- Overview of the business and their products
- Entrance strategy for a new global market
- Local responsiveness strategy
- Staffing policy
- Communication barriers and strategies for communication
- Cultural concerns for the new global market
- Complete strategy to take the business global
- Global environmental issues
- In addition, create a 10-slide PowerPoint presentation to summarize your research and outline your plan for taking the company global.
This assignment will be on the company INEOS – www.ineos.com
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