To
begin, please note that you are required to post each week (i.e., posting in
Week 1 and Week 2 of Module 1 is a requirement of this course). We are going to
have discussions on strategic management topics, as they apply to
companies.
For this assignment, we
will focus on General Mills, a multinational food manufacturing company:http://www.generalmills.com/
WEEK 1:
As you research General
Mills, you may want to compare and contrast that company with the other food
service retailers – such as Kraft Foods, Nestle, Tyson Foods, ConAgra, and
Kellogg.
Please visit the General
Mills site, and identify the company’s mission and vision, as well as their
major stakeholders (you may need to interpret and/or make assumptions here, as
all mission and vision statements are not crystal clear – nor are they always
explicitly stated. You should note that the stakeholders aren’t simply the
shareholders. “Stakeholders” include everyone and anyone who is affected
by the success or failure of the company).
WEEK 2:
In consultation with your
peers, analyze how General Mills represents and advances the goals of its
stakeholders.
Note: I want you to reflect
on the above—and I also want you to analyze critically though you will want to
consult the library, some websites, and other resources. Cite your sources
