•Prepare a
15- to 20-slide Microsoft® PowerPoint® presentation illustrating your
promotional strategy.
•Compile the
information presented in your previous papers.
•Include the
following in the presentation:
•Explain
your promotional strategy for your product or service.
•Include
how you will use at least three of the following elements:
?Advertising
?Public relations
?Digital marketing, including social media
?Sales promotion
?Direct marketing
?Event marketing
?Outdoor
•Develop
an initial budget for your plan.
•Prepare
a pie chart showing the dollars/percentages budgeted for each included
marketing activity for the first year.
•Provide
justification for your choices.
•Explain
the evaluation and control methods you will use to measure the success of your
plan.
•Format your
assignment
