1-
Ashbrook, T (host). ( 2015, Jan 30). What
American Sniper gets right–and wrong–about war. . On Point: WBUR.
Retrieved from http://onpoint.wbur.org/2015/01/30/american-sniper-chris-kyle-box-office-clint-eastwood
One of the possible themes (if one was writing a CA on
ASniper) could be the wildly divergent and passionate audience reactions to
this film. Here in this hour long (so skim it if you don’t have time to
listen to the entire show) program, On Point takes calls from people
(some who haven’t even seen the film) on how ‘truthful’ the film is–this basis
of truth as you can hear is often tied (it seems) to a person’s political
leanings or opinions about the war the film depicts.
Comment upon one or two observations offered by the critics
or callers to this program, particularly if you hear anything NEW or DIFFERENT
that makes you re-evaluate your own reactions to the film (if you’ve seen it).
2-
Gross, T. (host). (2015, Feb. 2) .Bradley
Cooper: “Sniper’ controversy distracts from film’s message about
vets. Fresh Air: WYYY. retrieved from http://www.npr.org/2015/02/02/383062401/bradley-cooper-sniper-controversy-distracts-from-films-message-about-vets
Comment upon one or two observations made by
the lead actor, Cooper, on the success and controversy surrounding American
Sniper.
What do you think about his mention that he and the director Eastwood saw
the film as part of the Western film genre. Does that ring true (that it
could be read as a Western) or not?
Part 1
Paying particular attention to
Customer Relationship Marketing and answer the below listed
questions
Answer each question with at least two paragraphs.
1. List and explain at least two corporations that utilize
Customer
Relationship Marketing. Explain each CRM process in detail.
Do you think CRM is a necessity in today’s business field? Yes or No. Explain
your answer.
2. What important aspects of Marketing would you employ if
you were to start your own business?
What would you employ in the marketing process which would be
unique from other corporations? Explain fully.
Part 2
1-Why is IMC (integrated marketing communications ) so
important in today’s business world? Identify at least two corporations that
utilize IMC and how they successfully utilize it.
2-Why are marketing intermediaries vital in the the
distribution of goods or services ? Explain you answer in detail and give
at least two examples of the companies that successful utilize marketing intermediaries.
