Writers Den

In this assignment, you will
demonstrate your mastery of the following course outcomes:

· Understand the central role of
IT in the contemporary business organization

· Understand the impact of the
World Wide Web on the management of business

· Understand the various types of
information systems and their implications for business management and business
process engineering

· Understand the strategic role
of IT in sustaining competitive advantage

· Understand the impacts of globalization
on IT

· Understand security and control
Issues

· Understand IT ethics and
information security

Prompt

In this final case study, you
will synthesize the concepts learned throughout the course based on a series of
Internship Activities that are the first two milestones. Through the two
assignments outlined in Milestones One and Two, you will recommend solutions to
Harrison Kirby, while alsoincorporating
additional perspectives and source material to analyze real world scenariosand provide him with options to
consider as part of his strategy to increase revenue and influence customer
interactions and experiences in his small business.You will leverage both the textbook
and external sources to complete the final project.

From the milestone assignments,
you will find that Kirby is interested in improving his business through the
use of technology. As you learned in the first two cases you worked for Kirby,
he is focused on revenue through e-commerce and customer experience through intelligent
systems incorporated with his web presence. Take the opportunity to provide
Kirby with some other technology opportunities to consider that would support
his business venture in e-commerce and intelligent systems. Within your final
paper, choose two of the concepts below drawn from course readings. Provide
detail and an explanation for each concept, which will demonstrate how each can
be leveraged to support business growth and/or create a streamlined operation
for Kirby. Make sure to leverage sound examples, products, and references where
appropriate to further substantiate your findings.

Course Concepts:

· Big data and knowledge management

· Wireless, mobile computing, and mobile commerce

· Social computing

· Cloud computing

· Business analytics and business intelligence solutions

Your final product should answer
this question: How will technology position Harrison Kirby’s business for
future growth and for the enhancement of both customer alignment and efficiency?

Specifically, the followingcritical
elementsmust be
addressed:

1.
Case Synthesis

a) What is the purpose in Harrison
Kirby asking you to collect this data and how will it impact his business?Start
the assignment with 2–3 paragraphs providing adescription
of Kirby’s businessand
the industry in which he operates. In this type of contemporary business
organization, what is the central role that IT is playing for Harrison Kirby?

b) Find acomplementary or competing companyin the same industry as Mr. Kirby’s.
Take time to research the company and provide supported evidence to communicate
how IT may be playing a strategic role for that company in order to maintain or
gain a competitive advantage.

2.
Security and Ethics

a) What are the security orcontrol issuesthat should be addressed as part of
the technology selection process for Kirby’s business?

b) Propose how you would address ethics orinformation
securityissues
as part of the technology selection process for Kirby’s business.

3.
Findings and Recommendations

a) As the technical liaison for
Kirby, you are providing him withcritical informationthat he will usein making decisions on expanding the
use of technology to improve his practice.It
is important that you write your response with conviction through
well-developed recommendations based on sound reasoning and evidence.

b) Include anembedded
Excel objectin
your final Word document submission that includes a matrix of technical options
that Kirby should consider in his decision making process. The Excel file
should include the columns belowin
an example based on cloud computing.Make
sure that you communicate to Mr. Kirby the challenges he should expect to face
when introducing new technology into his business.

Technology Concept	Product/Service Name	URL	Solution Type	Licensing/Cost	Use Case / Value Statement
Cloud Computing	Amazon AWS	http://aws.amazon.com/	Storage – Amazon EBS	30GB Free	Business continuity Due to the sensitive nature of transaction and customer data for Kirby, he should consider a backup/storage solution where he can quickly recover from a potential catastrophe and retain customers to minimize loss and get back to business quickly.

c) Comment and provide examples of
how Mr. Kirby can use this new technology to make bettermanagement decisionsfor his business in the future.

Articulation
of Response

· Always include a title page with
your name, the date, the course name/number, the title of the assignment or
paper, and the revision (if applicable).

· In the body of the paper, use
headings and sub-headings. Do not jump from subject to subject without
providing some type of heading beforehand.

· Use correct grammar and punctuation.
Capitalize the first word of a sentence.

· Make the presentation as
professional as possible. Think, “If someone were to look at this paper, what
would they think?” Sloppy papers may have correct answers, but they still leave
an overall “messy” feeling when read.

· Make sure you understand how to
cite reference material within the text of your submission (e.g.,
according to John, “citing in text is a key concept in this course” [Doe,
2013]).

Milestones

Milestone One:Internship Activity

Intask4-2,
you will submitMilestone One. In this
milestone, you will first read through the Internship Activity in Chapter 7.
For this activity, you will conduct research to help Harrison Kirby, owner of a
local golf course and golf shop, create an online presence. In this milestone,
you will provide an overview of your research, discuss your research
selections, and discuss how you think your research will help Kirby accomplish
his goal.This milestone will be graded using
the Milestone One Rubric.

Milestone Two:Technology Guide 4: Intelligent
Systems—Internship Activity

Intask6-2,
you will submitMilestone Two. In this
milestone, you will first read through the Internship Activity in Technology
Guide 4. For this activity, you will build a technology matrix in Excel for
intelligent systems by researching major golf websites that use extensive
product information and reporting your findings to Harrison Kirby. Include a
1–2 page narrative describing your findings, including which sites offered the
best customer experience or the worst. Use examples and references in your
narrative to support your findings and provide Kirby with adequate detail to
help him with his project.This milestone will be graded using
the Milestone Two Rubric.

Final Submission

Intask7-2,
you will submit yourfinal case study. It
should be a complete, polished artifact containingallof the critical elements of the
final product. It should reflect the incorporation of feedback gained
throughout the course.This milestone will be graded using
the Final Project Rubric (below).

Final Project Rubric

Requirements of Submission:The Final Project Case Study should follow these formatting
guidelines: use of three sources, 3–4 pages (not including the cover page and
bibliography section), double spacing, 12-point Times New Roman font, one-inch
margins, and citations in APA format.

Critical Elements	Exemplary	Proficient	Needs Improvement	Not Evident	Value
Case Synthesis Description of the Business	Meets “Proficient,” and description of the business is well-developed with supportive details (15)	Provides effective and accurate description of the business (12.75)	Description of the business is ineffective and/or inaccurate (8.25)	Does not provide description of the business (0)	15
Case Synthesis Complementary Company	Meets “Proficient,” and research related to a complementary business is well-developed with supportive details (15)	Provides effective and accurate analysis of the complementary company (12.75)	Analysis of complementary business is ineffective and or inaccurate (8.25)	Does not provide description of the complementary business (0)	15
Findings and Recommendations Critical Information	Meets “Proficient,” and conclusions are insightful and thoroughly defended with evidence and detailed examples (7.5)	Draws informed conclusions that are justified with reasoning and supported by evidence (6.375)	Conclusions are illogical and/or not supported by evidence (4.125)	Does not draw conclusions (0)	7.5
Findings and Recommendations: Embedded Excel Object	Excel file has been embedded correctly and contains 100% of the required information (7.5)	Excel file has been embedded correctly and contains at least 80% of the required information (6.375)	Excel file has not been embedded correctly, but at least 80% of the required information has been included in the paper (4.125)	Excel file has not been embedded correctly, and required information is not present in the paper (0)	7.5
Findings and Recommendations Management Decisions	Meets “Proficient,” and conclusions are insightful and thoroughly defended with evidence and detailed examples (15)	Draws informed conclusions that are justified with reasoning and supported by evidence (12.75)	Conclusions are illogical and/or not supported by evidence (8.25)	Does not draw conclusions (0)	15
Security and Ethics Control Issues	Meets “Proficient,” and analysis of control issues is well-developed, detailed, and comprehensive (15)	Provides effective and clear direction and recommendations based on sound reasoning (12.75)	Response is ineffective and/or unclear; recommendations are not based on sound reasoning (8.25)	Does not provide direction or recommendations (0)	15
Security and Ethics Information Security	Meets “Proficient,” and description of information security is well-developed, detailed, and comprehensive (15)	Provides effective and clear direction and recommendations based on sound reasoning (12.75)	Response is ineffective and/or unclear; recommendations are not based on sound reasoning (8.25)	Does not provide direction or recommendations (0)	15
Articulation of Response	Submission is free of errors related to citations, grammar, spelling, syntax, and organization, and is presented in a professional and easy-to-read format (10)	Submission has no major errors related to citations, grammar, spelling, syntax, or organization (8.5)	Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas (5.5)	Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas (0)