¨Usingthe same company you
chose for your Week 2 assignment, choose a product or service the company
offers on which to focus.
¨Identifythe important
attributes for your chosen product and select two key variables for your
perceptual map.
¨Prepare a perceptual map for your chosen product/brand and
using a minimum of seven competitors, rank each product/brand on the two
variables based on how they are positioned in the consumers’ minds.
¨Explain why you placed each competitor on its particular
spot on the map, and how you might strengthen your chosen product/brand’s
position in the minds of the target market.
¨Create an 8- to 10-slide Microsoft® PowerPoint®
presentation with notes including the following:
¨Develop a Summary slide.
¨Explain the target market (be specific and address all
four segmentation variables – demographic, geographic, psychographic andbehavioral).
¨Identify a Perceptual map.
¨Explain the Map placement.
¨Identify your references.
¨Format your assignment consistent with APA guidelines.
