Marketing Plan
This week you will continue
your comprehensive marketing plan researching the SAME company that you
researched in previous units. Again, utilizing the Online Library, you will
research the various elements of the marketing plan as it relates to this
company. You will provide a comprehensive discussion of the pricing strategies
of your company.
Pricing
This section will provide a
comprehensive look at the pricing strategies of your organization. Begin with a
look at the overall pricing objectives used by your company. This might include
profit orientation, sales orientation, or status quo orientation. From there,
review the pricing policies and include a look at the flexibility of the
pricing structure, prices over the product life cycle, and discounts or
allowances. Review Chapter 16 in the textbook for a complete understanding of
how companies utilize pricing strategies.
Competitive Advantage
Does your company has a
competitive advantage WITH RESPECT TO PRICING? The idea is to discuss whether
your company has a competitive advantage with respect to how they price their
products? Again, this section should only discuss whether your company has a
competitive advantage with respect to price (product, promotion and place are
discussed in other sections). Once you have stated your position, remember to
include your rationale.
Your submission should be a
minimum of two pages in length, double-spaced with a reference page and title
page. References should include at least one additional, credible reference
beyond the textbook. All sources used must be referenced; paraphrased and
quoted material must have accompanying citations and cited per APA guidelines.
Include the use of subheadings (this week consider Pricing and Competitive
Advantage in Pricing).
