Assignment 2:
Expanding Your Business
Due Week 8 and worth 240 points
Referring to the same business you
either started or purchased in the first assignment, write a 6-8 page
paper in which you:
1. Outline a financial plan for your
small business.
2. Develop a guerrilla marketing
strategy for your small business.
3. Discuss the most appropriate
location for a second store (an actual street address). Explain your
reasoning.
4. Outline a plan for securing sources
of debt financing for your second store.
5. Include at least two (2) references
outside the textbook.
Your assignment must follow these
formatting requirements:
Be
typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all
sides; references must follow APA or
school-specific format. Check with your professor for any
additional instructions.
Include
a cover page containing the title of the assignment, the student’s name, the
professor’s
name, the course title, and the date.
The cover page and the reference page are not included in
the required page length.
The specific course learning outcomes
associated with this assignment are:
Describe
and analyze the necessary activities and key decisions to start a small
business.
Analyze
the key financial management considerations in operating a small business.
Develop
a guerrilla marketing strategy for a small business.
Analyze
the role of pricing, credit, and equity financing in defining a business
strategy.
Use
technology and information resources to research issues in small business
management.
Write
clearly and concisely about small business management using proper writing
mechanics.
Grading for this assignment will be
based on answer quality, logic/organization of the paper, and
language and writing skills, using the
following rubric.
Points: 240
Assignment 2: Expanding Your Business
Criteria
Unacceptable
Below 60% F
Meets
Minimum
Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Outline a financial
plan for your small
business.
Weight: 20%
Did not submit or
incompletely
outlined a
financial plan for
your small
business.
Insufficiently
outlined a
financial plan
for your small
business.
Partially
outlined a
financial plan
for your small
business.
Satisfactorily
outlined a
financial plan
for your small
business.
Thoroughly
outlined a
financial plan
for your small
business.
2. Develop a guerrilla
marketing strategy for
your small business.
Weight: 25%
Did not submit or
incompletely
developed a
guerrilla
marketing
strategy for your
Insufficiently
developed a
guerrilla
marketing
strategy for
your small
Partially
developed a
guerrilla
marketing
strategy for
your small
Satisfactorily
developed a
guerrilla
marketing
strategy for
your small
Thoroughly
developed a
guerrilla
marketing
strategy for
your small
BUS 402 – Assignments and Rubrics
©2012 Strayer University. All Rights
Reserved. This document contains Strayer University Confidential and
Proprietary information
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distributed, or otherwise disclosed in whole or in part, without the expressed
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BUS 402 Student Version 1112 (1049
9-30-2011) Final Page 9 of 11
small business. business. business.
business. business.
3. Discuss the most
appropriate location for
a second store (an
actual street address).
Explain your
reasoning.
Weight: 20%
Did not submit or
incompletely
discussed the
most appropriate
location for a
second store (an
actual street
address). Did not
explain your
reasoning.
Insufficiently
discussed the
most
appropriate
location for a
second store
(an actual
street
address).
Insufficiently
explained your
reasoning.
Partially
discussed the
most
appropriate
location for a
second store
(an actual
street address).
Partially
explained your
reasoning.
Satisfactorily
discussed the
most
appropriate
location for a
second store
(an actual
street
address).
Satisfactorily
explained your
reasoning.
Thoroughly
discussed the
most
appropriate
location for a
second store
(an actual
street
address).
Thoroughly
explained your
reasoning.
4. Outline a plan for
securing sources of
debt financing for your
second store.
Weight: 20%
Did not submit or
incompletely
outlined a plan for
securing sources
of debt financing
for your second
store.
Insufficiently
outlined a plan
for securing
sources of debt
financing for
your second
store.
Partially
outlined a plan
for securing
sources of debt
financing for
your second
store.
Satisfactorily
outlined a plan
for securing
sources of
debt financing
for your
second store.
Thoroughly
outlined a plan
for securing
sources of debt
financing for
your second
store.
5. Two (2) references
outside the textbook
Weight: 5%
No references
provided
Does not meet
the required
number of
references; all
references
poor quality
choices.
Does not meet
the required
number of
references;
some
references poor
quality choices.
Meets number
of required
references; all
references
high quality
choices.
Exceeds
number of
required
references; all
references
high quality
choices.
6. Clarity, writing
mechanics, and
formatting
requirements
Weight: 10%
More than 8
errors present
7-8 errors
present
5-6 errors
present
3-4 errors
present
0-2 errors
present
