Task
Answer the following Short essay questions. Each question’s
answer should be 500 words and referenced with relevant up-to-date sources
(Journal articles), at least 4 APA referencesfor each question.
You should consult relevant reading
materials and conduct further search for relevant articles to develop a robust
theoretical discussion and application
Q1) (500 words)
a) Research
and discuss the concept of “Status consumption”.
b) What
status consumption is, and how a marketer might be able to utilise status to
market a specific brand or product type.
Q2)(500 words)
a) Research
and discuss the role of materialism and religion in the spread of global
consumption.
b) How
might materialism and religion help or hinder the spread of a global
consumption culture?
Q3) (500 words)
a) To
what extent should marketers consider the negative effects of compulsive
shopping in their advertising and in-store promotions?
b) Do
marketers have any responsibility regarding the problem of compulsive shopping?
Hint:
try to get both views on this issue:
·
It is not the marketers’
responsibility to consider such issues.
·
Marketers should take
full responsibility and do something to manage.
