Search Engine Optimization Tactics: In this section, you
will develop strategic meta tags associated with SEO marketing while
considering best practices. A. Determine appropriate SEO best practices that
will improve customer experience based on the organization’s goals. B. Develop
appropriate title and description meta tags for an SEO initiative, and explain
how they would provide the best customer experience. C. Referring to the SEO
tactics described above, determine specific black hat tactics that should be
avoided, and explain why.
This paper should be based on the following scenario:
You are now the digital marketing lead for Starbucks-branded
thermal travel mugs that will be sold online over the next six months. The
chief marketing officer of Starbucks has allocated a marketing media budget of
$50,000 for your digital marketing efforts. The retail price for the mugs is
$25 with free shipping within the continental United States. The cost of each
mug is $10, and you have been advised that your goal is to sell 10,000 and
generate at least $10 in revenue (on average) per mug. Within the project, you
will be developing a PPC program and establishing an SEO strategy to meet or
exceed your goals.
Total Marketing Budget: $50,000 Total Mug Sales Volume Goal:
10,000 Targeted Marketing Unit Expense: $5.00 Your goal will be to optimize
your efforts to ensure your marketing expense per unit does not exceed $5.00
per unit (on average).
