Segmenting Markets, Marketing Mix, and PSSP’s
Can you help me get started on this assignment?
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MARKETING
>Discuss the universal functions of marketing and those
functions that would apply to the products/services provided by a fictitious
firm of your choosing.
>Provide a succinct overview of the key components of a
marketing plan.
>Discuss the 4 P’s (marketing mix)
>Discuss the dimensions for segmenting markets
>Discuss, in detail, several psychological purchasing
variables (PSSP).
>Discuss the adoption process as it relates to a
fictitious product of your choosing.
>Discuss in detail, how the internet is reshaping many
business markets and how you would use the internet if you were to market a
particular product.
>Your best friend owns a small children’s consignment
store (clothing store where the store will sell your “used clothing”
and will share the proceeds with you) located in the downtown area of a
community of 50,000 citizens. Business has been slow the past year due the
construction of several new strip malls and a new Wal Mart store (Increased
competition). She recently discovered you were taking an online marketing class
and has asked you for your advice for ideas that will increase her sales.
