Social Psychology – Persuasion
short answer
1. Who – Describe the Characteristics
of the Persuader: What influences our ability to become persuaded by someone?
What specific characteristics must this person possess? Be sure to address the
impact of credibility, physical attractiveness, and likeability in your
response. Why do we respond well to those who possess such characteristics?
Would we respond the same to an unattractive, angry, or non-credible person?
Why not?
2. What – Discuss the
Characteristics of the Message: What attributes are inherent in persuasive
messages? How are we influenced by the emotion, framing, narratives, and
rational appeals in the messaging we receive? What is the significance of the
sleeper effect?
3. To Whom – Examine the
Characteristics of the Audience: Why do different audiences perceive messages
in different ways? What is the role of culture, gender, and self-esteem in this
process? How does the elaboration likelihood model help to explain the
relationship between the persuader, the message, and the audience?
4. How does the e-word of mouth
phenomena illustrate the concepts above?
