Sony Playstation 2: analysis of company in global market
Sony Playstation 2: Just Another Competitor?
INTERNAL ANALYSIS
1) What are Sony’s 3-5 major strengths and 3-5 major
weaknesses?
(In answering this question, assess its tangible and
intangible resources,
primary and support functions, and capabilities. Also answer
with respect
to the video game industry.)
2) To what extent does Sony have a sustainable competitive
advantage? Explain your answer.
GENERAL EXTERNAL ANALYSIS
3) Explain how each of the general environment segments
impacts the video game industry.
Give specific examples.
COMPETITIVE ANALYSIS
4) Using the Five Forces Model of Competition, perform an
industry environment analysis.
Make sure to both identify the factor(s) and/or group(s)
involved in each force as well
as the seriousness of each “threat” (e.g., what
are the substitute product and/or services?
How likely are new entrants to enter the market?)
5) Based on your competitive analysis, is the video game
industry an attractive industry?
Justify your response.
6) How would you describe the competitive dynamics in the
industry?
Discuss how they have evolved over time using strategic
management concepts?
7) How can Sony use promotion, pricing, and licensing to
leverage its early mover
advantage over Nintendo and Microsoft?
