Question 1
In the context of a public assembly venue, PSL stands for:
Question 1 options:
Public service laws
Promoter standard liability
Preliminary site list
Planning strategic labor
Personal seat license
SaveQuestion 2
The marketing and sales department is often responsible for ________, or in other words, meeting the venue’s requirements as outlined in a contract with a sponsor or organization that has purchased various commercial rights within the venue.
Question 2 options:
Contract fulfillment
Contract negotiation
Marketing settlement/reconciliation
Value-added obligations
None of the above
SaveQuestion 3
The purpose of a venue marketing plan is to guide the establishment of the venue’s market position to achieve stated objectives in concert with the venue’s purpose and mission statements.
Question 3 options:
True
False
SaveQuestion 4
Which of the following is an example of a commercial right within a public assembly venue?
Question 4 options:
Pouring rights
Naming rights
Sponsorship
A and B only
All of the above
SaveQuestion 5
Which of the following categories does not fit in the definition of commercial rights?
Question 5 options:
Advertising signs
Broadcasting rights
Venue sponsorships
Naming rights
Pouring rights
SaveQuestion 6
Marketing is defined as the concept of packaging a product and services in the right way, at the right price, and in the right environment to encourage individuals to buy.
Question 6 options:
True
False
SaveQuestion 7
There are generally two different types of marketing within the public assembly venue management industry, and they are:
Question 7 options:
Event marketing and group sales
Event and venue marketing
Artist and agent marketing
Client and customer marketing
Radio and television marketing
SaveQuestion 8
What are the two primary considerations when determining the duration of an event advertising campaign?
Question 8 options:
Budget and average attendance at this venue’s events
Budget and event sales history
Budget and number of personnel in the marketing department
Budget and target audience
None of the above
SaveQuestion 9
Typically the venue marketing department establishes the promoter’s advertising budget for each event.
Question 9 options:
True
False
SaveQuestion 10
A venue’s in-house ad agency can often provide a number of advantages for the promoter, which may include all of the following, EXCEPT:
Question 10 options:
Reduced advertising rates
Improved ad placement in local and regional media
Ability to generate positive public relations stories regarding the event
Ability to get the venue manager and promoter’s photos out in the media
Ability to pre-sell tickets through the venue’s customer database
