I. Using the guides and
resource suggestions listed in Chapter 12, perform a strategic audit of Tesla
Motors, Inc. A good starting point is the company’s investor relations
website at:http://ir.teslamotors.com/
II. The audit should
include the following: 2017
3.
External Environment (include
EFAS)
1.
General Environment
1.
Demographic Segment
2.
Sociocultural Segment
3.
Political/Legal Segment
4.
Economic Segment
5.
Technological Segment
6.
Global Segment
2.
Industry Environment
1.
Five Forces
1.
Threat of New Entrants
1.
Economies of Scale
2.
Product Differentiation
3.
Capital Requirements
4.
Switching Costs
5.
Access to Distribution Channels
6.
Government Policy
2.
Bargaining Power of Suppliers
3.
Bargaining Power of Buyers
4.
Threat of Substitutes
Rivalry Among Existing Firms
Is Gen 3 logical next step or a bridge too far?
And was Tesla here to stay and become first US firm since WWII to successfully
enter car industry with mass produced car?
