Strategic Marketing Plan
For this project you will need to choose a product that is
currently available in the country in which you live that you would like to
market in another country. Using the Internet you will need to develop a
portion of the strategic marketing plan that includes the following:
1: Briefly explain the country in which you have chosen to
market the product and why you selected that country.
2: A marketing mix and a competitive advantage for the
product.
3: A pricing strategy, a price, and a rationale explaining
the price of each of your products. Remember to consider turnover, competition,
and elasticity of demand in your strategy.
4: A media strategy for marketing the product including an
image and position to be developed, types of promotion to be used, and media to
be used. Remember to specify the advantages of the chosen media, frequency, and
continuity to be used.
For all three of the items above explain how these will be
similar or different from the current strategies that are being used in your
home country and why there are similarities or differences.
