You have just been hired to the HBY company as its new Vice President of
Strategic Planning. The corporation is a conglomerate with divisions in the
film industry, theme park industry, digital music distribution industry, and
mass merchandiser industry. The corporation has seen lackluster performance in
recent years because its competitors seem to have a more effective strategy,
and, at the same time, business and economic conditions have changed
appreciably from what they were five years earlier.
Given the multibillion dollar size of the corporation and the fact that it
is a conglomerate with a very diverse portfolio of companies in varying
industries, the CEO whom you report to has already given you permission to hire
a staff of recent MBAs to assist your efforts. You recently completed the interviewing
and hired four people with minimal real business experience.
In coming months, you and your team will be creating a completely new—and,
presumably, more effective—strategic plan. You plan to begin by holding a
kick-off meeting with your team.
Deliverable Length:1,000–1,250 words
To feel confident that all of the employees in your strategic planning team
understand all that you have taught them, you require each to prepare a
streamlined version of the key elements of a strategic plan. You require
each employee to prepare the following sections of a strategic plan for any one
of the corporation’s four divisions:
· Mission and Vision statements
(simply copying from an existing real company is unacceptable)
· SMART Goals and
Objectives
· Industry analysis
· SWOTT analysis
· A perceptual map
· Choose any criteria that you
think are important to plot.
· Explain why you picked the
criteria.
The 4 corporate industries that each employee can pick from are the
following:
· Film industry
· Theme park industry
· Mass merchandiser
industry
· Digital music distributor
industry
Your task is to create a plan, following the same parameters, that will be
the sample standard your employees’ submission should match.
Please submit your assignment.
