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Discussion on theory maximum 30%
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Students need to apply the marketing
concepts in real life business cases.
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Students get top marks if they give
examples of brands or companies using marketing concepts to pursue their business.
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References Harvard style
Bit more insights into the essay;
topics below:
1.
Discuss the concept of perceived value and its importance to consumer
behaviour and marketing. Discuss the theory and then give practical examples of
how customers perceive various brands and how this impacts on their behaviour.
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Perceived value and its importance to consumers
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Discuss theory
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Choose 2 or 3 brands or companies and consumer’s
attitude towards these
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Min 2 to 3 articles on these brands
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