Complete an environmental scan for the health care
organization you chose in Week Two. Use the SWOT Analysis table. Address the
following items:
·
Assess the
organization’s internal strengths and weaknesses.
·
Analyze the industry
for opportunities and threats.
·
Perform a SWOT
analysis. A SWOT analysis helps determine performance gaps. It includes the
following components:
o Strengths
o Weaknesses
o Opportunities
o Threats
·
Describe the
organization’s present and prospective customers.
·
Evaluate the impact of
the following factors:
o Consumer and social
o Competitive
o Technological
o Economic
o Legal and regulatory
Submit the SWOT analysis as a Microsoft® Excel® attachment.
Write a 1,400- to 1,750-word report in which
you:
·
Evaluate the
significance and implications of an external environmental analysis in the
development of a strategic plan. For your evaluation:
o Explain the purpose of environmental analysis.
o Describe possible implications of
environmental analysis in the creation of your strategic plan.
o Analyze evolving external issues that can have
an impact on the strategic plan.
o Evaluate benefits of competitive analysis as
part of the strategic planning process.
·
Based on your SWOT
analysis, provide an assessment of your chosen organization in which you:
o Evaluate the organization’s ability to
accomplish its mission, goals, and objectives as set in previous strategic
plans.
o Evaluate the organization’s ability to respond
to internal and external changes and challenges.
·
Incorporate your SWOT
analysis findings into clearly stated goals and objectives for a 3- to 5-year
period, focusing on your strategic plan areas.
o You will have two to three goals for each
year, with two to three measurable objectives for each goal.
o Goals may span several years.
o Outline your goals and objectives clearly and
provide a narrative explanation for each of them.
Citeat least 3 peer-reviewed, scholarly, or similar
resources to support your information.
Format your paper according to APA guidelines.
