The Federal Trade Commission (FTC) has implemented
disclosure rules that apply to social media activities by all businesses and
organizations. It is important to understand these rules because the FTC has
started fining businesses for violations. In essence these rules apply to
anyone engaged in digital advertising and marketing. “Compliance with the guide
is voluntary; however, practices inconsistent with the information provided in
the FTC guide can be the basis of corrective action taken by the FTC.” (socialmediaexaminer.com
2013)
Please watch the following video by author and speaker Andy
Sernovitz then answer all of the following questions. For supplemental
information, please information posted lower on this page.
Social Media Ethics Briefing: Staying Out of Trouble —
presented by Andy Sernovitz (Links to an external site.)Links to an external
site. from SocialMedia.org (Links to an external site.)Links to an external
site. on Vimeo (Links to an external site.)Links to an external site..
1. Why is it
important to be clear and conspicuous to the average reader with social media
posts?
2. Why are
businesses required to have a social media policy and train employees?
3. What are
the “10 Magic Words” of disclosure?
