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For the Lego case, (July 7,2012)

  • What led the LEGO group to the edge of bankruptcy (by 2004)? Please focus on the management moves during “the growth period that wasn’t” (1993-98) and “the fix that wasn’t” (1999-2004)?
  • Why did Knudstorp’s turnaround strategy work? In your opinion, which actions were the most effective? Which actions were the least effective? Be specific.

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