Review the article:
Coleman-Lochner, L. (2012). P&G plays kindergarten
catch-up with Unilever in Vietnam. Bloomberg. Retrieved from
http://www.bloomberg.com/news/2012-07-04/p-g-plays-kindergarten-catch-up-with-unilever-in-vietnam.html
Discuss the marketing plan insights P&G has gained
through its Vietnamese marketing studies. How influential are those discoveries
in the development of P&G’s strategy to enter the Vietnamese market?
In developing a marketing plan, identify the characteristics
of the marketing plan that P&G should implement to boost performance?
Min 200 words
Respond to at least 3 of your classmates.
Creating a Plan
Provide a brief overview of the product for which you are
going to write your Marketing Plan. Why did you choose it? Which elements of
the plan are you having difficulty with? What additional information would be
needed to make the most informed strategic decisions for the future
implementation of your plan?
Minimum 200 words
Guided Response: Provide suggestions to at least one of your
classmates on how they may be able to address some of the elements they are
struggling with in their plan. In particular, try to focus your feedback on any
classmates that are introducing a product in the same, or similar, industry as
your own. Respond to at least 3 of your
classmates
Required Resources
TEXT
Read the following chapters in: Managerial Marketing:
Re-review Chapter 1: Strategic Planning and the Marketing
Management Process
Re-review 1.3 The Marketing Plan, pages 21-24
ARTICLE
Coleman-Lochner, L. (2012). P&G plays kindergarten
catch-up with Unilever in Vietnam. Bloomberg Busiessweek. Retrieved from
http://www.bloomberg.com/news/2012-07-04/p-g-plays-kindergarten-catch-up-with-unilever-in-vietnam.html
Recommended Resources
MULTIMEDIA
Business Plan: Marketing Strategy
(https://secure.films.com/OnDemandEmbed.aspx?token=41113&aid=18596&loid=84161&plt=FOD&w=420&h=315&fWidth=440&fHeight=365)
Marketing strategy and promotional activities follow
analysis of target market, sales objectives, competition, and market place
opportunities. A successful marketing strategy aims to strengthen your existing
customer base
Business Plan: Marketing Plan.
(https://secure.films.com/OnDemandEmbed.aspx?token=41113&aid=18596&loid=84159&plt=FOD&w=420&h=315&fWidth=440&fHeight=365)
Even business that are thriving need to implement ongoing
marketing plans in order to maintain current levels. A good plan will begin
with research and analysis of the target market. It will also contain an
outline of sales objectives
