What is the overall purpose of a marketing plan?
Marketers must understand the tools of their trade. Using
both the textbook and Cybrary resources, research the essential marketing
tools, then create a report in which you address the following questions:
What is the overall purpose of a marketing plan?
How do a marketing plan and strategic marketing plan fit
together?
What are some legal or ethical issues you may need to
consider?
List and describe the various components of a strategic
marketing plan?. This portion of the project provides a framework for the
remaining assignments in the class .
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