Question description Review and reflect on the readings
and film issues. Consider these questions and post your responses in the discussion
forum. Remember to respond to classmates posts as well. There are two parts to
this discussion forum.
What is the value of multicultural
knowledge development?
Are these painful stories of our
US human history important to share?
What are the benefits and
challenges of exploring painful history?
How can media shape our
understanding or misunderstanding of cultures?
What three research method areas,
defined by Kellner, help the study of media culture?
What is a quantitative research
method? How does it help us learn?
What is a qualitative research
method? How does it help us learn?
One of the first tasks in the
study of multicultural media issues and theoretical approaches to media
analysis, is to write a description of your own cultural identity and
perspective. Use this question to help frame a description of your culture.
What cultural influences help
define your identity and characterize your personal culture?
CULTURAL STUDIES,
MULTICULTURALISM, AND MEDIA CULTURE READING NOTES
Read Cultural Studies,
Multiculturalism, and Media Culture, available in eReserves.
cultural Studies Approach and
Critical Cultural Media Analysis is
multidisciplinary and can include
history, literature, sociology,
psychology, philosophy, economics
and other knowledge areas.
Critical Cultural Media Analysis
examines the: “communications chain
from production to
consumption” and considers ideology (ideas) and
hegemony (condition of domination
& subordination) in the
examination of:
Production process and political
economy of culture to identify the rationale of industry decisions.
Cultural texts to analyze media
texts as cultural products, forms
of discourse, coded with ideology,
utilizing narrative strategy and
engaged in social reality
construction including ideas about gender and
diversity.
Audience reception to identify
media effects on audiences and to
study how audiences interpret
media and incorporate meaning into life.
Communications Research includes Communication
Science and Qualitative Communications Research
Quantitative Research uses
scientific method to help identify
relationship between an
independent variable, usually media and a
dependent variable, usually human
behavioral effects. It also includes
measures.
Qualitative Research can include
critical analysis of media content
and can help identify patterns of
representation and meaning making.
Ethnographic analysis of media
representations and the meaning or
significance of messages in human
experience and understanding.
Critical Analysis of Media
involves creative engagement with the
elements of media and can help
develop critical thinking skills and
media literacy as well as concepts
of media responsibility in a
democracy and media ethics in a
diverse social context.
Normative Communication Values are
encoded in the
Society of Professional
Journalists (SPJ) code of ethics,
Public Relations Society of
America (PRSA) code of ethics,
US Constitution First Amendment,
and the
United Nations Universal
Declaration of Human Rights (1948) Article
19, which states, “Everyone
has the right to freedom of opinion and
expression; this right includes
freedom to hold opinions without
interference and to seek, receive
and impart information and ideas
through any media and regardless
of frontiers”.
Reference
Kellner, D. (1995). Cultural
studies, multiculturalism, and media culture. In G. Hines & J. Humez
(Eds.), Gender, race, and class in media: A critical reader. (9-19). New York,
NY: Sage. (Heading)
Watch Unchained Memories: Readings
from the Slave Narratives
dramatic reenactments of
experiences of African Americans who had
lived under the system of forced
enslavement in the US. Stories were
recorded by Federal workers in the
1930’s and collected in volumes for
the Library of Congress.
Reference
Bell, E. (2002). Unchained
memories: Readings from the slave narratives. [Motion picture]. United States:
HBO.
