Instructions
Working as part of a team, students will complete a Market Entry Strategy Project. Each
team will: Select a country as a possible new market for a new video game system, the MBox by MES-Sim Corporation. Research and analyze that country. Recommend whether the market should be developed, or not, by MES-Sim
Corporation. Marketing Intelligence Report (MIR)– The Check-in for this section is
11:00 p.m. Atlantic Time on Sunday of Unit 4 (3-4 pages).
The MIR requires teams to gather current, or the most recently available, data on the
market’s people, economy, government, and technological status from online
sources.
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