Understanding
Strategic Management
Assignment 2: Written Report (70%)
This requires an individual written report
of 1,500 words.
This provides 70% of your final grade.
Please note that the 1,500 word limit does not include the following items:
·
Title page
·
Table of Contents
·
Executive Summary
·
List of references and/or
bibliography
·
Appendices
·
Any Tables, Graphs, Charts, Or
Diagrams
Using company KS Energy Limited(http://www.ksenergy.com.sg) and other
source about this company to apply suitable strategic management tools/models
demonstrating the skills of an analysis, evaluation and synthesis.
Write the report as if you were working for
an external management consultancy firm,
reporting to the Board of Directors
of the company. The report should contain sections that address All of the main aspects of the module syllabus: that is the
report should cover both strategic
analysis (internal and external) and strategy formulation. It is essential
that in understanding your research and writing your report you make
appropriate use of the strategic
management tools and models to conduct internal and external strategic
analysis and strategy formulation that you have encountered in this module.
Credit will given for analysis, evaluation and synthesis, and the appropriate
selection and use of strategic management tools and models.
Report Structure
Executive
Summary (300 Words)
Chapter
1 Introduction (200 Words)
1.
Introduction
1.1.
Scope of project
1.2.
Project Objective (Eg. Improve
competitive advantage of ABC Co. , Enhance the competiveness, achieve market penetration
and development)
1.3.
Project Title – (Eg. Improving,
Enhancing, Achieving – Link to Project objective)
1.4.
Name & Nature of Company’s
Business
1.5.
Rationale for selecting the
company for the project
1.6.
Company’s Background
1.7.
Nature of Industry
1.8.
Products, Process and
Technology
1.9.
Competitors, Suppliers and
Customers
Chapter
2 Methodology
2.
Methodology
2.1.
The Approach
2.2.
Sources information &
Target Application in the project
2.3.
Secondary data
Secondary data will be collected from the
review of relevant concepts in the management disciplines, articles in
magazines, newspapers, Business Times ect.
The collected information must be applied to the relevant analysis and
evaluation aspects of the report.
Chapter
3 Analysis & Findings
Analyses are carried out on the following
aspects.
a)
Macroenvironment, comprising:
General Environment, Industry Environment, Competitive Environment, and Task
Environment
b)
Microenvironment, comprising
tangible and intangible resources, value chain
c)
Company’s strategies comprising
corporate, business and functional level strategies
d)
Best practices in the industry,
or by competitors
Example
3.1 Macro
environment
3.2 Micro
Environment
3.3 Value chain
3.4 Corporate,
Business strategies
3.5 Key findings
& Suggested strategic options
From 3.1 to 3.4 establish what are the key findings and their
strategic options
Key finding #1 (from paragraph 3.1)
Economic downturn affect the affordability of the product or
services. SSO#1: Cost reduction and low cost strategies
Key finding #2 (from paragraph 3.3)
Value chain help to improve efficiency and lower cost of
delivery and services. SSO#2: enhance the value chain to maximize its benefit
The analyses would produce lots of
findings. However, the interest is on key findings. These are findings that
have impacts on the project objectives
The keys findings are summarised in Table,
and appropriate strategic Options that could deal with the key findings are
suggested. (min 3 findings)
Chapter
4 Evaluations & Implications
The key findings together with the
suggested strategic options are subject to a selection process. Through the
selection process, suitable strategic options are identified for evaluation
using SAFe Framework (Johnson & Scholes) – Suitability, Acceptability, and
Feasibility.
Strategic options that showed fit to the
elements in SAFe framework will be identified for development into strategies.
Eg. Key finding #1: Cost reduction & low cost strategies
Evaluation: SAFe
Chapter
5 Recommendations & Benefits to be Derived
The developed strategies are recommended
together with the benefits to be derived from effectively implementing the
strategies. These benefits should include achieving the project objective.
–
Recommend the successfully
evaluated SSOs and state the benefits for making the recommendations
Chapter
6 Conclusion
The conclusion aspect of the project is the
most important aspect of the project. The project, as such, should briefly
cover the developments from Chapter 1 to 6. More emphasis should be given to
the recommended strategies, and the benefits that would be derived.
Significantly, it should convincingly state that the project objective(s)
is/are met.
Explain why you think the strategic is
successful
