SUBJECT NAME- COMPETITIVE STRATEGY
DETAILED INFORMATION ON SUBJECT ASSESSMENTS
1.
Individual Assignment – Porter 5 Forces.
Your mission is to analyse
the Australian car manufacturing industry by performing a 5 forces analysis and
a life cycle analysis. You may examine
other industries if agreed to by your lecturer.
You should find a
comprehensive answer to the question ‘why is the Australian Car Manufacturing
Industry closing down’.
You should bring ideas from
at least two journal articles to the discussion in the main body of the
report.
All ideas in the report
must be referenced using Harvard
Referencing.
In the first half of the
report you introduce ideas, then, in the second half of the report you will
discuss and evaluate these ideas to identify what is most relevant and
significant.
This is a short report, so
fill it with ideas and discussion.
Descriptive material has
negligible value and should be avoided.
We are seeking analysis, discussion and recommendation, enriched by
ideas found in journal articles.
In business you will be
expected to produce short well-argued reports.
This is your opportunity to both develop and demonstrate that skill.
(1000 words, week 6, 20 marks)
Assessment
Criteria
Demonstrated knowledge of
theory. The discussion should use the
concepts covered in this subject.
Capacity to apply this
theory to the car industry.
The comprehensiveness of
the list of issues identified
The clarity of exposition
The quality of the
discussion and evaluation of the issues identified
The integration of ideas
from journal articles
The clarity and utility of
the recommendation
The
correct use of Harvard Referencing throughout the report. (the source of all ideas must be identified)
