Writers Den

Assignment
2: Utility, Elasticity, and Demand

For this assignment,
suppose that you are in charge of designing a product campaign for a new
shampoo.

Assignment
Guidelines, Part 1

Prepare a 2-3 page paper
in Microsoft Word to address the following:

·
Describe the ultimate
goal of the product campaign for the new shampoo.

·
Discuss your methods
for achieving this goal.

·
Identify the
components of marketing, pricing, and distribution for the campaign.

·
Include in your
response a discussion and analysis of the concepts of utility, price
elasticity, and demand.

Assignment
Guidelines, Part 2

Using Microsoft Excel:

·
Prepare a graph which
illustrates the desired effect of the marketing campaign as a shift in market
equilibrium with reference to price and quantity adjustments.

·
Prepare another graph
to illustrate how a change in consumer utility affects the price elasticity of
demand.

·
Copy and paste or
import these graphs into the MS Word document you prepared in Part 1 of this
assignment.

(Tutorials for working with
MS Excel and MS Word can be found through the Tutoring Services and
Tutorials link at the top of the page.)

Remember, quotations,
paraphrases, and ideas you get from books, articles, or other sources of
information should be cited using APA style. Help with citing
sources can be found through theAcademic Resources page under Course
Home.

Save your MS Word file
including your graphs using the filename LastnameFirstInitial_M2A2 and
submit it to the M2: Assignment 2 Dropboxby Wednesday,
May 18, 2016.

Assignment 2 Grading Criteria	Maximum Points
Discussed the components of marketing, pricing, and distribution as elements of the campaign.	8
Discussed and analyzed the concepts of utility, price elasticity, and demand in relation to the chosen marketing strategy.	32
Illustrated the desired effect of the marketing campaign as a shift in market equilibrium with reference to price and quantity adjustments.	20
Illustrated how a change in consumer utility affected the price elasticity of demand.	20
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation.	20
Total:	100