For this assignment, you will
research the different ways that managers and leaders use communication to
guide their organizations.
Feel free to use the same
organization you researched for the Unit VI Case Study. You are not limited to
this organization, but it may be easier to complete the assignment since you
have already researched the organization in Unit VI. You can use the same
sources for both assignments, if applicable.
Find an instance where the
organizational leader communicates directly with his or her employees,
investors, or customers. Analyze the message, the channel, and the potential
for feedback. Do you believe that it is effective? Do you believe that it is
the same type of message that a manager would send? Why, or why not?
Remember to focus on the
communication styles of both leaders and managers. Strive for an equal balance
between the two types of communication styles in your assignment.
Example: The Apple events that
occur in Cupertino whenever Apple unveils a new product or service are examples
of the type of communication you should be analyzing in this assignment. During
the events, CEO Tim Cook addresses an audience of employees, investors, and the
general public. Cook uses multiple channels to communicate with the audience,
including a live face-to-face discussion, live streaming of the discussion, and
a recorded video. For the assignment, you would view one of the events, analyze
Cook’s message and the effectiveness of the channels, and discuss the potential
for feedback. Analyze whether or not the message is an effective example of
leadership. Explain whether or not you believe a manager could, or should, use
the same types of channels to relay a message. Would it be effective?
Note: You do not need to use Apple
for this assignment. It is provided as an example only.
Use the standard five-paragraph
format (introduction/body/conclusion). Include at least two academic sources.
APA format should be used. The assignment should be a minimum of two pages in
length, not including the title and reference pages. Content, organization, and
grammar/mechanics will be evaluated.
