Case Study 2: GE
Healthcare (B): A CSR Dilemma
Read the case study titled “GE Healthcare (B): A
CSR Dilemma” ( see attachment )
Reviewing the case study titled “GE Healthcare (A):
Innovating for Emerging Markets” may be helpful in supporting your arguments. (
see attahced)
Write a two to three (2-3) page paper in which you:
1.
Determine two (2) specific ethical issues that General
Electric (GE) Healthcare faced when implementing its strategy to introduce low
cost diagnostic equipment to developing countries. Recommend two (2) actions
that GE can take to resolve these ethical issues.
2.
Analyze the concepts of professional and applied
ethics and determine whether GE Healthcare breeched these concepts in the
development of its low cost alternatives for diagnostic medical equipment.
Provide one (1) specific example to support your rationale.
3.
Determine whether GE Healthcare has any responsibility
in resolving the issue of a preference for male children in cultures where its
diagnostic ultrasound products are sold. Recommend one (1) strategy that would
enable GE Healthcare to balance its responsibility of continued growth and
development with any ethical or moral concerns investors and human rights
groups might have regarding the use of its equipment in controlling the birth
rates of male children in some cultures.
Your assignment must follow these formatting
requirements:
·
Be typed, double spaced, using Times New Roman font
(size 12), with one-inch margins on all sides; citations and references must
follow APA or school-specific format. Check with your professor for any
additional instructions.
·
Include a cover page containing the title of the
assignment, the student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in the required
assignment page length.
