Unit 3 IP
This MUST Be Plagiarism Free
Assignment Description:
A reputable hospital has high
quality ratings from patient satisfaction surveys but is still losing market
share. For many years, health care organizations, as well as traditional
businesses, have been frustrated that high customer satisfaction scores do not
necessarily lead to higher levels of profitability or sales.
Prepare a report examining
this phenomenon that address the following elements:
·
Evaluate and explain
inconsistency between customer satisfaction scores and profitability and why it
tends to exist in health care organizations.
·
Apply the statistical
procedures discussed in class to support (or refute) the inconsistency.
·
Assess price vs. quality of
services as well as the impact of insurance or managed care contracts on a
hospital’s market share, regardless of patient satisfaction levels.
·
Explain how you could use high
patient satisfaction results to your advantage when negotiating a new managed
care contract for the hospital. Discuss ethical issues involved when presenting
results.
·
Discuss how qualitative and
quantitative data can be used to help this hospital improve market share.
The body of the resultant
report should be 5–7 pages and include at least 5 relevant peer-reviewed
academic or professional references published within the past 5 years.
